Drops of chocolaty bliss flow down the lips and fingers of the child, she was enjoying every drop. This is a common scene each of us has partnered at many a celebration times. These are the moments Cadbury had repeatedly gifted as sweet experiences to the loving families around. Every occasion in our life asks

  India celebrates her independence. In 1947 India got freedom from British colonial ruling. 15th of August is the Independence Day of the largest democracy in the world; India.       Having about 1,00,000 years of history, India has given a lot to the humanity… owning above 5000 plus years old developed culture (Harappa, one of the

  On a sunny day in 2010, a six year old daughter along with her mother was in a crowded theater to watch the movie ‘Alice in wonderland’. The opening credits were scrolling down and all of a sudden the movie started with an ‘Android’ logo on the screen. The little one stood up and shouted,

Amazon is an awesome brand that signifies creativity, innovation and consumer delight. It carries the passion for what they are and what they believe to do. What is it that attracted you when you first witnessed this modest logo? Of course, the orange colored curved arrow. But is it just an arrow? The hidden messages

  When you are in a mall to pick personal care products, food ingredients and beverages, cleaning agents, soaps or such FMCG products, many of them you pick from the shelves has the Unilever’s ‘U’ stamp on it. It means a lot in business- it states the prominent brand presence of Unilever. Unilever is a massive

        For a second, close your eyes and toss your mind to remember the different shapes of chocolates you can memorize; round, rectangular, square, cylindrical… what more? … Do you remember a chocolate of mountain-shape? Yes, that’s Toblerone, a unique concept established among variant chocolate shapes! Sure you have tasted the exquisite experience

  Every sip had a magic sprinkled in it. Sitting at the elegantly designed dark wooden table, I took a sip of the coffee. The aroma was enticing, the texture was perfect and the coffee mug has this mysterious looking logo on it! Well, I was at Starbucks! You would probably be reading this because,

    Of course there are people on all parts of earth, whose only ambition is to own a Rolex watch! And they are totally proud about it because they have digested the legendary brand story of Rolex. Rolex is considered by many as a sign of prestige and affluence. Over a hundred years, Rolex

  Summer is round the corner! The cold fresh-lime-soda isn’t really cold enough! When I was flipping the list of options to spend the summer this year, Australia came into my mind. Just like any other budget being, I tried booking tickets few months early. But Qantas grabbed my attention for its huge branding of

  Awww, the charming lady, carrying the baby, felt awkward when her arms were wet with the so-called ‘nature’s call’ of the kid. Well, “the baby likes you”; comes a voice from behind and everyone laughed it away. But, can you take it positively every time the baby wet your lap? Of course not!  This ‘of