Names that catch attention and are different stand out. ‘Apple’ for computers and ‘Diesel’ for denim are well thought-out distinctive brand names.

Descriptive names like ‘Cool Air’ for fans and ‘Desktop’ for computers are not viable because these are descriptive and common usage, hence not unique.

This is not a good idea. Granted, old brands like ‘Ford’ and ‘Philips’ do exist but in today’s scenario personal names and surnames as brand-names are not viable enough.

Confusing your customers with another brand is a surefire way as such an introduction is legally wrong.

The thumb rule that people accept is that your brand name should have a minimum of four letters. This is because it is difficult for an acronym or a too-short name to stand out in the highly crowded market.

A name of God or Place or Religious symbol is common to the communities and hence one cannot own them individually.

A brand name becomes people-friendly if it fulfills the three criteria: i) easy-to-read (ii) you spell it as it sounds (iii) there is universal functionality.

Give yourself a brownie point. Invented words i.e. words that don’t exist in any language have a tendency to succeed. An excellent example is ‘FedEx’, a coined brand name from the words ‘Federal’ and ‘Express’.

Wow! Just do it.