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Here, continues the Brand story of ‘Mercedes-Benz’ from the previous post..    In our preceding post released last week, we had discussed the history of evolution of ‘automobile’ as an invention, as a life-style and as an industry in Germany.         It’s the history-creating-story of two inventors: Gottlieb Daimler, the inventor of first

Mercedes-Benz: a star is born

Thursday, 27 August 2015 by

I want to write about a grand and glorious macrocosm brand this time. What would I write about? About the star that dazzles best on the black roads? What was turned-out as a breakthrough in experiment sets the standards for every car on the road! It’s about inventions that change the way we move from place

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  Through this post, we will unveil the success story of a tall brand that has established as the No.1 player in it’s domain. A company that manufactures variant automobiles is renowned worldwide for it’s supreme vehicles. Which brand are we talking about? It’s TOYOTA, the brand that’s established today as the world’s largest automobile

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Volkswagen: The People’s Car

Friday, 27 March 2015 by

  Once upon a time, there used to be cars manufactured only for riches in the society. A man then wanted to make the cars a common commodity for average citizens. That was Adolf Hitler. During 1930s, an average German could not afford anything more than a motorcycle. That’s when Hitler propagated the idea of

When the Bayerische Motoren Werke (pronounced as Bavarian Motor Works in English) logo passes by, the thought about a much-talked topic raises up.  The sky blue color with white quarters in it signifies two vital aspects, mentioned the Executive Board Member of BMW, Dr. Florian Triebel. One being the fast rotating propeller and the other

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