Amazon is an awesome brand that signifies creativity, innovation and consumer delight. It carries the passion for what they are and what they believe to do. What is it that attracted you when you first witnessed this modest logo? Of course, the orange colored curved arrow. But is it just an arrow? The hidden messages

When the summer is wearing a cap and sipping your energy, don’t you wish to refresh? Well, though everyone hates summers, but have to bear it. To forget about the tiresome heat, one cool option is an ice cream. Today it isn’t just about an ice cream, but about Baskin Robbins, that surprises the delicate

What if there are no photographs to bring back memories? What if there are no cameras to capture incredible moments of life? What if there is no Canon Inc.? The world’s well-known brand, Canon, set up in 1935, is the hard work of four men named Saburo Uchida, Goro Yoshida, Takeo Maeda and Takeshi Mitarai,

When you think of a world class brand for fashion freaks, what comes in your mind? Plenty of photographs and articles published in lifestyle magazines, sensual models parading amazing cloths on catwalk, advertising in posh locations… what not to penetrate the brand into the elite segment of the market. At least all of it comes under

  A puzzle starts with ‘What makes a paper-twins?’ A kiddo passing by cut the sentence and shouted, “Xerox!”. Copying is now super easy with this X! The Xerox! Xerox is a word that instantly reminds us about the entire process of copying documents. Although ‘Xerox’ is not the name of the photocopying process, yet it

  I bet you might have watched at least one Walt Disney movie, haven’t you? Cinderella, Alice in Wonderland, Snow White and Seven Dwarfs, Sleeping Beauty, 101 Dalmatians, The Jungle Book, Robin Hood, Toy Story, Beauty and the Beast, Cars, Tron Legacy….Hundreds of movies into the Disney’s account,  which one haven’t you watched? Looking ahead, now,

  When you are in a mall to pick personal care products, food ingredients and beverages, cleaning agents, soaps or such FMCG products, many of them you pick from the shelves has the Unilever’s ‘U’ stamp on it. It means a lot in business- it states the prominent brand presence of Unilever. Unilever is a massive

        For a second, close your eyes and toss your mind to remember the different shapes of chocolates you can memorize; round, rectangular, square, cylindrical… what more? … Do you remember a chocolate of mountain-shape? Yes, that’s Toblerone, a unique concept established among variant chocolate shapes! Sure you have tasted the exquisite experience

  Every sip had a magic sprinkled in it. Sitting at the elegantly designed dark wooden table, I took a sip of the coffee. The aroma was enticing, the texture was perfect and the coffee mug has this mysterious looking logo on it! Well, I was at Starbucks! You would probably be reading this because,

    Of course there are people on all parts of earth, whose only ambition is to own a Rolex watch! And they are totally proud about it because they have digested the legendary brand story of Rolex. Rolex is considered by many as a sign of prestige and affluence. Over a hundred years, Rolex