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Do you think the history has any indication towards our future? However, history ought to have a detailed knowledge on our roots. Curiousness like when, why, what, who and which have been the most frequent sparks in the human mind. Then comes the search for answers. If you ever had any such questions seeking answers, you

While the scorching sun pass over its feelers and when the sweat droplets slide down the forehead, people say “oh it’s hot”. What comes on mind that time? An awesome chilled drink just enough to beat the heat? For many, it’s ‘Pepsi’. Pepsi is one of the oldest, well-known brands across it’s product-line over the

Shell: a pearl from the ocean of oil

Thursday, 24 September 2015 by

The firm’s name is ‘Shell’, guess the kind of a business it does? For an energy company, the name ‘Shell’ seems something unusual. For sure, you will guess the other way, if you knew that the founder originally sold sea-shells. Royal Dutch Shell Public Limited Company, known for it’s flag-ship-brand ‘Shell’, is a multinational energy

Barbie: the big toy-story unwrapped

Thursday, 17 September 2015 by

Being a woman is being precious, if her sensitivity, sensibility, etiquette and expressions make her presence a special acquaintance in any place she belongs to. Tribute to such womanhood of true substance. What do you remember when you hear “Barbie doll”? Your cute little pink room, the comb you used to do her hair, the dresses

Cadbury: taste the pure purple pleasure

Thursday, 10 September 2015 by

  Drops of chocolaty bliss flow down the lips and fingers of the child, she was enjoying every drop. This is a common scene each of us has partnered at many a celebration times. These are the moments Cadbury had repeatedly gifted as sweet experiences to the loving families around. Every occasion in our life asks

Here, continues the Brand story of ‘Mercedes-Benz’ from the previous post..    In our preceding post released last week, we had discussed the history of evolution of ‘automobile’ as an invention, as a life-style and as an industry in Germany.         It’s the history-creating-story of two inventors: Gottlieb Daimler, the inventor of first

Mercedes-Benz: a star is born

Thursday, 27 August 2015 by

I want to write about a grand and glorious macrocosm brand this time. What would I write about? About the star that dazzles best on the black roads? What was turned-out as a breakthrough in experiment sets the standards for every car on the road! It’s about inventions that change the way we move from place

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Have you heard of Twitter? ‘Of course’ will be your answer. It is not just because Twitter is a social networking site, or a hub of communication, it’s its brand that pulled us on the twitter platform. Be it a common man, celebrity, public figure or organization, the hash tags and the twitter accounts are

  For the lifestyle of today, maintaining an image is important. The way you carry yourself speak a lot about your persona. And, to maintain an admissible image, it is important to remain in trend, that is, right fashion of the lifestyle one is living in. When it comes to a finest image, there is no

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LG: it’s all about a good life

Thursday, 16 July 2015 by

A logo is an artistic impression of a brands identity. If a logo is effectual, it penetrates into the sub conscious mind of the brands admirers. Last weekend, I met an admirer of the brand ‘LG’. His new home had this one eyed man winking at me from every corner. Yes, LED TV to air conditioner,

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