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  When you are in a mall to pick personal care products, food ingredients and beverages, cleaning agents, soaps or such FMCG products, many of them you pick from the shelves has the Unilever’s ‘U’ stamp on it. It means a lot in business- it states the prominent brand presence of Unilever. Unilever is a massive

        For a second, close your eyes and toss your mind to remember the different shapes of chocolates you can memorize; round, rectangular, square, cylindrical… what more? … Do you remember a chocolate of mountain-shape? Yes, that’s Toblerone, a unique concept established among variant chocolate shapes! Sure you have tasted the exquisite experience

Pampers for the baby’s day-out

Friday, 13 February 2015 by

  Awww, the charming lady, carrying the baby, felt awkward when her arms were wet with the so-called ‘nature’s call’ of the kid. Well, “the baby likes you”; comes a voice from behind and everyone laughed it away. But, can you take it positively every time the baby wet your lap? Of course not!  This ‘of

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                    Across the globe, for mothers, ‘Johnson & Johnson’ is the second most recognized ‘word’ after ‘baby’.  And, wide-spread Johnson & Johnson logo is a design influenced from someone’s signature.  He is James Wood Johnson, one of the founders of the famously known ‘Johnson & Johnson’.

The medicine turned soft drink!

Friday, 07 November 2014 by

Remember the ‘open happiness’ campaign? Who does not! It is Coca-Cola! Open the lid and happiness bubbles out.  This bottled happiness is shared around the world for 125 years.   Throughout the years the coco-cola trademark had interesting changes in its logo. From simple black colored curves in 1887 to added swirly script in 1890’s, there are many!. The trade mark sign in the tail tweaked in 1940’s.  The fishtail plate in 1960’s changed to the famous white wave and later into a name in 1969. During 2003, the added extra waves and the bubbles were found in the logo.  Back again to the retro classic standard look in 2007 and finally to the happiness bottle in 2011. Coca-Cola has been welcoming with different perspective logos being truthful to its original taste and also making numerous contemporary tastes thought the years. But what is this medicine Vs soft drink story?

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Mumbai- 400086

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