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While the scorching sun pass over its feelers and when the sweat droplets slide down the forehead, people say “oh it’s hot”. What comes on mind that time? An awesome chilled drink just enough to beat the heat? For many, it’s ‘Pepsi’. Pepsi is one of the oldest, well-known brands across it’s product-line over the

Cadbury: taste the pure purple pleasure

Thursday, 10 September 2015 by

  Drops of chocolaty bliss flow down the lips and fingers of the child, she was enjoying every drop. This is a common scene each of us has partnered at many a celebration times. These are the moments Cadbury had repeatedly gifted as sweet experiences to the loving families around. Every occasion in our life asks

Red Bull: for the big bull-game

Thursday, 04 June 2015 by

  Legends are associated with great accords in the history.. as a rare combination, a legendary brand is associated with an energy drink that had rather a humble beginning. One of the most recognizable and omnipresent brand of all energy drinks across the world is ‘Red Bull’. More than 4.5 billion cans of Red Bull were sold

  When you are in a mall to pick personal care products, food ingredients and beverages, cleaning agents, soaps or such FMCG products, many of them you pick from the shelves has the Unilever’s ‘U’ stamp on it. It means a lot in business- it states the prominent brand presence of Unilever. Unilever is a massive

  Every sip had a magic sprinkled in it. Sitting at the elegantly designed dark wooden table, I took a sip of the coffee. The aroma was enticing, the texture was perfect and the coffee mug has this mysterious looking logo on it! Well, I was at Starbucks! You would probably be reading this because,

The medicine turned soft drink!

Friday, 07 November 2014 by

Remember the ‘open happiness’ campaign? Who does not! It is Coca-Cola! Open the lid and happiness bubbles out.  This bottled happiness is shared around the world for 125 years.   Throughout the years the coco-cola trademark had interesting changes in its logo. From simple black colored curves in 1887 to added swirly script in 1890’s, there are many!. The trade mark sign in the tail tweaked in 1940’s.  The fishtail plate in 1960’s changed to the famous white wave and later into a name in 1969. During 2003, the added extra waves and the bubbles were found in the logo.  Back again to the retro classic standard look in 2007 and finally to the happiness bottle in 2011. Coca-Cola has been welcoming with different perspective logos being truthful to its original taste and also making numerous contemporary tastes thought the years. But what is this medicine Vs soft drink story?

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